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Keywords: Innovation · Design · Thinking · User Experience · UX Toolbox · Customer Experience The NI© Needs Innovation Model is a structured customized approach for product and service development. Is it magic or a jack of all trades? The Needs Innovation Model can best be understood as a combination of various established concepts, models […]


Optimizing experiences, or creating experiences is a huge economy. But who really knows what an experience is? Psychologically spoken? We tried to define an “Experience Model” – How to create WOW experiences – and also try to optimize and test them in reality or if not possible in our Experience Cage. In the furture there […]


Carrie Yury Vice President, Experience Research – BeyondCurious Carrie Yury is talking about Managing AGILE RESEARCH. Managing Agile Research See her LinkedIN Profile: https://www.linkedin.com/in/carrieyury/    


I am talking at about the Innovation, Exceptional Experience and Sustainable Success Made Easy: The NI© Needs Innovation Model The NI© Needs Innovation Model is a struc-tured customized approach for product and service de-velopment. Keywords: Innovation · Design · Thinking · User Ex-perience · UX Toolbox · Customer Experience 1 Introduction Is it magic or [...]

Guerrilla UX Research is growing in popularity. But what is Guerrilla UX research? And how can it help you improve your website or App? Based on over a decade of experience and hundreds of Guerrilla research projects, this session will provide the details you need to exploit this inexpensive, fast and powerful methodology. Learn the […]


UX WORLD TOUR \ 2017 \ A power team of seven internationally established UX experts will deliver usability skills and knowledge Why? \ You will hear and feel how the human factors integrate with culture. These are the roots for good UX design. This is your opportunity to network with us in your home. “Together […]


Image source: https://www.interaction-design.org   To ensure perfect UX designing, a marketer needs to learn the basics, improvise the techniques and implement his own skills to produce a perfect piece. User experience is very important as it helps in keeping the customers focused on your website. You wouldn’t want to lose their interest, right? Thus, offer […]


As a dev turned designer, I have always felt coming short in terms of design theory. Coming from a productive summer of 2016, I wanted to explore at the visceral level of what goes behind good designed products. As the tradition goes: I signed up on all the UX (User Experience) courses I could find […]


Here are seven ways DuBravac expects VR and AR to change technology in 2016: From Virtual to Reality “2016 is the year virtual reality goes live,” DuBravac says. “The category, which is still nascent, is gaining a level of maturity and a broadening of the ecosystem.” DuBravac says this year will see a focus on […]


Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail!