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As a dev turned designer, I have always felt coming short in terms of design theory. Coming from a productive summer of 2016, I wanted to explore at the visceral level of what goes behind good designed products. As the tradition goes: I signed up on all the UX (User Experience) courses I could find […]


Here are seven ways DuBravac expects VR and AR to change technology in 2016: From Virtual to Reality “2016 is the year virtual reality goes live,” DuBravac says. “The category, which is still nascent, is gaining a level of maturity and a broadening of the ecosystem.” DuBravac says this year will see a focus on […]


Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail!


Interview with Russ Wilson, Google UX Director I first met my friend Russ Wilson, UX Director with Google, when we were speaking at the 2016 World Usability Congress in Graz, Austria. As a UX director, international speaker and leader of one of the top UX teams at Google it makes sense to learn what Russ […]


We start the new year with the new branding for the World Usability Congress. In addition we start the WORLD UX Tour in 2017 the first time. The best speaker of our congress are allowed to join the World Tour the year after. So be excited about the tour in 2017 in: Shanghai Seoul Singapore […]


Innovator, artist, protagonist, and positive provocateur, Maria has pursued a vision of intelligent, elegant, people-centered design throughout her professional life. Her grasp of the pragmatic, the authentic, and the essential have kept her at the forefront of design and business for over 25 years. Under Maria’s leadership, Hot Studio, the award-winning experience design firm she […]


Bruce Horn is an INTEL FELLOW / CTO of Saffron Technology Group, developing associative learning and reasoning systems as part of Intel’s Artificial Intelligence product and platform offerings. Former Intel Fellow and Chief Scientist for Smart Device Innovation in the New Devices Group (NDG) at Intel Corporation. He is responsible for the vision and architecture […]


INTRODUCTION The participation in the 1st World Student Championship was a chance for a complete open mind thinking which is not so often possible to practice staying in a formally framed organisations or universities (at least it is something I noticed in my past experiences). This is an occasion to freely express your own thoughts […]


3 days – one spot – fully packed with deep international insights from different areas of expertise (Automotive, E-Health – e-Commerce & Multichannel and IT & Smart Factory) and multiple reasons like international exchange, direct information, easy communication and regular come togethers enabled this event to be highly beneficial for all attendees in the same […]


The World Usability Congress 2016 was again packed with useful information and great “How-To”-Case studies. It was further a great opportunity for networking and I can only recommend this Congress for every professional working in the field of UX.